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The iconic handicraft

During Milan Design Week, Mingardo presents with an event in the heart of the city 10 new products created by 7 designers characterized by a strong style: Vittorio Venezia, Federica Biasi, Alessandro Stabile and Lorenza Bozzoli. Among the members of this varied group there will be also Simone Bonanni, Sara Ferrari, and the young duo Cara/Davide.

The new collection presented in via Solferino 11, with the event “THE ICONIC HANDICRAFT”, which has been imagined and organized by the new artistic director, Federica Biasi
This is a collection that aims at emphasizing the sign and the iconography of the products, combining matter and craftsmanship. Each product is unique: art works in which the artisan and the artist assume equal posi- tions and find a common ground in virtuous objects that glorify the Italian history, renowned for its precious handcraft works and the excellence of its design.

Mingardo wants this presentation to emphasize the relationship between design and architecture, which has always characterized the works of the company. From the first collaborations with Carlo Scarpa until today, the constant dialogue with great teachers and designers has helped to enrich the language of the company and its techniques.

“I worked closely with the designers to create a product able to communi- cate the ‘Mingardo’ style and at the same time to express the style of each designer. In each product I have tried to infuse conciseness and a distinc- tive style. Collaborations, know-how, capabilities, and the dialogue between the company and designers have helped to create unique prod- ucts, which make me very proud of the work we are arrying on with Daniele Mingardo”, states Federica Biasi.

New Mingardo Collection – Directed By Federica Biasi – Read here the article written by Annalisa Rosso for  Elle Decor Italia

Date _ 2017
Client _ Mingardo
Type: Art Direction