Federica Biasi from 2016 bacame director of the italian company Mingardo, consequently she has designed the entire new brand identity for Mingardo (new Logo, color palette, fonts, etc) giving to the brand’s appearance majesty and elegance that it needed to convey its values.
Furthemore Federica create the concept of the new Mingardo’s catalogue.
The trademark style of Mingardo’s work is that of a design practice constantly moving between design, art and architecture. The catalogue’s aim was to conceive a precious book that tells a story : the history of Mingardo.
An exciting book that transmits sensations, materials and passion behind the brand.
The new catalogue was designed with great attention to every single part, using valuable and tactile Fedrigoni paper.
The book, photographed by Matteo Imbriani and printed in a limited edition by Grafiche Edicta, was presented during Fuorisalone 2017 exhibition at The Iconic Collection By Mingardo, Via Solferino 11.
Date _ 2017
Client _ Mingardo
Type: Identity & Catalogue
Art direction & Concept : Federica Biasi
Graphic & Layout Book : Giulia Ferraris